Air Care Gap Analysis

Air Care Gap Analysis Abstract Every airline company has its own unique operation and long term strategies. Just like in other industries such as the agricultural, banking and manufacturing sectors, airline industries across the globe have different goals.Advertising We will write a custom essay sample on Air Care Gap Analysis specifically for you for only $16.05 $11/page Learn More They get cargo ships, tourists’ small jets, military air crafts and private chattered crafts. Although all of them fall in the same industry, one of the airplanes facing stiff competition is the passengers’ plane. These airlines need a lot financial capital to successfully run while at the same time, the industry is flooded by many players. Additionally, these commercial jets work with multicultural customers, who have different beliefs and understanding. As a result, the industry is faced with a big challenge of ensuring that all their customers’ needs are met. If a company fails to achieve this, it might risk its survival in the market. In this paper, a sample study is taken from Air Care and their ability to create satisfaction to their customers. The study is, however, focused on the customers perspective and satisfaction levels over services being achieved by the industry (Fattah 2011). Introduction With ever increasing day to day competition among industries, there has been a big realization for managers to closely monitor their operating environment through monetary, technical and customer levels of efficiency. Quality provision is vital for any industry to grow. This paper has an objective of investigating the extent of customers’ satisfaction among Air Care. To carry out the research, 10 customers were randomly sampled among those who normally use the services of Air Care.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The customers were t aken through survey questioners based on SERVQUAL model. The questionnaires consisted of 22 questions, which measured all levels of experience and expectations in the industry (Shaw 2004). Literature Review Due to intangible nature of service, defining service quality and satisfaction has become very hard to achieve. Service quality researches are taken by the most accepted SERVQUAL model (Fattah 2011). Since the development of this tool, researchers from all over the world have applied the twenty two item scale in studying service quality across various sectors of industries. This paper is based on the relationship between the service providers and their customers in wide scope over creation of satisfaction in the sector. To develop this system, quality measurement indicators need to be identified after which a system can be developed to enable the functionality of the indicators. Among those indicators are the feedbacks from the customers over empathy, assurance, reliability, resp onsiveness, and tangibles. Airline industries as service providers with one to one interaction with the customers need to develop tight strategic measures that will enable them to retain as well as attract more customers. Since the quality of service sends more long-term impact to the customers, other tangible products and players in the service industry should ensure they have good strategies to handle their customers.Advertising We will write a custom essay sample on Air Care Gap Analysis specifically for you for only $16.05 $11/page Learn More To achieve these, airline industries need to develop a unique recruitment and screening system to ensure that their customers are satisfied with the services provided. Additionally, they should have seasoned training programs to cope with the ever changing airline field. This also makes the companies use research guided training programs and constant adjustments to achieve maximum output. Customer and employee rela tionship is viewed both as a marketing strategy by the players in the industry and as an output quality strategy (Czincota 2009). Methodology This study was carried out with a sample of 10 subjects randomly sampled from most frequent Air Care customers in the neighbourhood. The Respondents were contacted and briefed over the research. They were informed about their rights, responsibilities and ethical considerations. The 22 item questionnaire based on the most recommended SERVQUAL model was used(Kotler 2002). The questionnaire administered followed two distinct grouping. First section was based on the expectations of Air Care customers’ expectations (E); the next part checked the Experience level of customers (Ep). Likert scale was then developed based on the 22 items. The scale was found to be the best as it limits the answers to a measurable level that is also easy to compute. Before the questionnaires could be administered, the participants were first taught on how to hand le their questions such as marking and selection of answered (Fattah 2011). All the given questionnaires were returned answered appropriately. The responses of all 10 respondents were recorded. The following score scale was used;Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Strongly Agree =5 Agree =4 Fairly agree =3 Disagree =2 Strongly Disagree =1 Survey: below questionnaire has two parts. The first part is ranking Air Care according to the expectation of the sample group. The next one shows their perception Fig1. Questionnaire Statement Score Excellent airlines to have modern equipments Perfect airlines have appealing environment. Employees in good airlines must be neat Appealing documents are expected to be present in perfect airlines Airlines have efficient processes Airlines are customer focused and provide full attentions to its customers There is efficiency in timing of processes They adhere to time and promises Their records are error free Employees are always willing to help customers Employees communicate effectively with customers Employees are ready to provide the customers with aid The responses of employees are very quick to customers Emplo yees are self confident Customers safety is assured Employees are very cautious Employees are knowledgeable to customers problems Airlines provide individual attention Convenient operating hours Employees offering personal services Airlines put their customers in the first place Employees understand their customers Survey: Air Care perception. Fig 3 Questionnaire Statement Score Airlines have excellent modern equipment There is an appealing environment. The employees are neat Appealing documents The processes are efficient Airlines are customer focused and treat their customers properly There is efficiency in timing of processes They adhere to time and promises Their records are error free Employees are always willing to help customers Employees communicate effectively with customers Employees are ever there for customers aid Employ ees are ready to provide the customers with aid Employees are confident Customers safety is assured Employees are very cautious Employees are knowledgeable to customers problems Airlines provide individual attention Convenient operating hours Employees offering personal services Airlines put their customers in the first place Employees understand their customers The sample size distribution was described by the distribution table. Mean standard deviations were then computed and T-test was carried out in order to test significant differences of the sample means. All the tools were applied to ensure that the answers were as accurate as possible and could provide an easy analysis. Findings and Discussion Figure 1: Demographic profile of the respondents Age Male Female Total 12-22 2 1 3 23-33 1 2 3 34-44 1 1 2 44-54 1 1 64- 1 1 Total 5 5 10 Service Gap Analysis Service gap based on the experience an d expectations of the customers was then analysed as per the 22 item questionnaires. During the computerization, the data were entered according to three distinct occupational groups. Those who worked in the public sector were recorded as (public), those who worked in private sector were recorded as (private) and those who were unemployed were (none). The categorization was found to be easier to execute, simple to communicate out as compared to when the age was used. In addition, most customers were found to be employed either as professionals or simply seeking employment or trade opportunities (Haridasini 2011). Discussion From the result of the three major groups i.e. the public, private and none, all had a lot of expectations about tangibles, as shown in Appendix A. The reliability, however, has never met the expectations. Consequently, the level of assurances and responsiveness was very high. Most customers perceived very little empathy averagely. Most customers believe that emp loyees do not pay too much attention to their customers. As a result, there was a strong disagreement on compassionate nature of the employees towards their customers. The airline industry as a service provider with one to one customers interaction needs to develop tight strategic measures that will enable them to retain as well as attract more customers. Sense of appeal was strongly noted to be lacking in the Air Care (Haridasini 2011). Most of the products relayed lacked tastes of appeal from the offices to the cabins. Employees also failed to provide a quick response to their customers. Based on the research, the following differencing plane was computed. A differencing plane graph From the results obtained, it is evident that most customers are not yet satisfied with the Air Care services. Customers lack the expected empathy. Employees’ response to customers is slow. As a result, some customers feel neglected. Customers expect good customer care service with quick respon ses. However, most services in Air Care still undergo a lot of bureaucratic procedures. The company has not created a strong assurance platform that promises customers that future services will correspond to their expectation. Managers need to put more emphases to create surety to their customers. Responsiveness and reliability are catered for in the Air Care; however, a lot is still required from the management team of the company in order to maximize their output (Czincota 2009). Conclusion Despite the fact that airways strive to meet their customers demand in the Air Care, several weakness have been detected. Most customers do expect a lot from the airports ranging from environmental appealing, comfort, service efficiencies and customer-employee relationship, however these have never been achieved by the companies. Hence, the companies have not satisfied most of their clients’ needs and they need to make major improvement to better world competition levels. Air Care can us e this information to come up with strategies of ensuring that all its customers are satisfied. Apart from this, the research provides a lot of information on what changes are expected to occur in the international marketing field. Customer views and levels of satisfactions change depending on seasons and places, utilizing the system will enable the organization to have better chance of attracting and retaining more customers. Currently, Air Care is seen to operate below their level due to little focus on customers’ needs. It is believed that redrafting their goals towards meeting customers’ satisfaction will enhance a lot of improvement in the industry. References Czincota, M 2009, Emerging Trends, Threats and Opportunities in International Marketing, Business Expert Press, New York Fattah, A 2011, Smart airports: transforming passenger experience to thrive in the new economy, Cisco internet business solution group: New York. Haridasini, A 2011, ]The sky portal: Busin ess traveler, Rutledge: London Kotler, P 2002, Marketing Management, Prentice Hall of India Private Ltd: New Delhi. Shaw, S 2004, Airline marketing and management, Ashgate: Aldershot, England

Assignment the Sperm and the Egg Essays

Assignment the Sperm and the Egg Essays Assignment the Sperm and the Egg Essay Assignment the Sperm and the Egg Essay Fortunately though, there Is sexual arousal, which allows a male and a female to Indulge In their desire to satisfy their sexual urges. Their mere desire to mate and create new life. Before sexual intercourse can even happen, a male and a female must catch sight of one another and either notice something desirable, or just have the need to mate. This most likely starts with a look, a touch, or a kiss and ends with the wish of longing, of being together in the most intense way two creatures can be together. Though still before intercourse, there comes this excitement between the two. This causes blood to start flowing to the lower parts of the male and females bodies. Wealth the male, this causes an erection. An erection happens when blood enters the cylinders within the penis that allow it to stand and stiffen; the scrotum that holds the testicles start to swell as well. Within the female, this causes swelling and lubrication of the vulva (including the clitoris) to begin. This causes the inner vaginal lips to become inflated with blood and the sphincters to tighten. The breasts begin to tighten, enlarge, and the nipples harden. All of this arousal causes both parties to take on a reddish flush; both also begin to breathe harder and louder (some call this panting). This Is the beginning of a male and female getting ready to engage in sexual intercourse. In this phase of coitus, the male takes his penis and slowly presses his penis into the females vagina (Rather, 2005). The males internal sexual organs are the testes, which include the tubes that hold the sperm and other organs that help with producing semen. The females internal organs, which are also part of the reproduction process, are the vagina, the cervix, the uterus, the ovaries, and the fallopian tubes. All of these organs have a specific part within sexual intercourse and reproduction. After the males penis enters the outer walls of the vagina, it begins to thrust in and out of the vagina, creating friction and stimulation for both parties. The vulva is extremely lubricated at this point, making the movements of the penis thrusting in and out easier on both. During arousal, the males penis will drip a clear fluid prior to ejaculating. This clear fluid Is secreted from the Coopers glands and Is much clearer and thinner In substance when compared to semen, though It still contains the sperm needed to fertilize an egg In a male, which can cause pregnancy (Rather, 2005). After an undetermined amount of time from a few minutes to a few hours (depending on the person), the males penis will contract and start ejaculating. Semen; which is made up of sperm and other fluids from the seminal vesicles, prostate gland, and the Coopers glands flow out from the tip of the penis (also known as the head) and enter the Internal sexual organs AT ten Tamale. I men, rater two cays time, ten Tatterdemalion process can Deign In ova after being released from the ovaries. Thus beginning the initiation of biological production by insemination in the infinitum (Rather, 2005). And this is where John and Jane come into play. John is a sperm. After being released into the internal sexual organs of the female, he becomes free. John happens to be a very strong swimmer and he knew hed have to be fast so that he could reach the egg first. Looking about his competition he knew this would be a great race and a fight to find his love. The warmth and darkness was comforting to John, but he knew he could not rest for his competition was right behind him. This was his only chance in this three- ay lifespan and he knew that if he did not reach the egg, then one of his competitors would. Luckily, John had an amazing sense of direction for being so small and he knew he would be the first to the egg. He was finding his way Just fine, though the Journey was still long and complicated, as well as crowded, leaving John little space to move forward quickly. But John was a fighter; he was not going to back down from this, even with the mass following after him. John continued to swim his way up. And though he began to feel cold, he continued to swim faster and faster. Keeping his competition close by at all times. And finally, after what seemed like days, he spotted the egg. John looked around taking note that there was no one else there, he took his chance. With every last ounce of his strength, John swam up to the egg. At this first and only glimpse, he knew he was in love. He knew that this was going to be his life mate. Introducing himself he met Jane, the egg. Slowly, John entered Jane and they became one. Thus forming a zygote that immediately began developing. But John didnt come empty-handed and neither did Jane.

Impact of ICT on Every Aspect of Life Essay Example | Topics and Well Written Essays - 2750 words

Impact of ICT on Every Aspect of Life - Essay Example ICTs have connected the people together through social networking provided by mobile phones, personal computers and internet. People are able to help each other and even get married by means of this electronic means of interaction. Distance doesn’t matter since people are only a phone call away from each other. This way people travel more often for business or pleasure and still manage to stay connected at office or home. International trade has been increased with the help of information and communication technologies. This global trade includes goods and services being exchanged among different nations. Service industries which especially include public relations and public communication management have also experienced high growth in productivity and profitability by adopting ICTs (Sapprasert 2010). Call centers and software houses are the most successful examples of international trade taking place in terms of services. Thus, the developed countries get their required serv ices at a very low rate while the developing and underdeveloped countries benefit from the foreign trade which brings earning opportunities and reduces poverty for them. The interdependency of different economies resulting through globalization has also brought challenges along with its benefits; such challenges include the current economic crisis worldwide, internet scams, etc.

Position paper of a debate Essay Example | Topics and Well Written Essays - 500 words - 1

Position paper of a debate - Essay Example The annual expenditure for childhood obesity is approximately $ 100 billion (Bandini & Dietz 648). Studies have shown that when a child is obese at the age of between 10 year and 13 years, there is more than 80 percent chance of becoming obese when he or she grows to adulthood. But with exercise, proper nutrition, and support, such obese children can lose weight and live a healthy life marked by healthier habits (Anderson 461). There is need for parents to explore ways of dealing with obesity and help their obese children lose weight. Parents should take advantage of all the opportunities to raise the children’s self esteem. They should not feel ashamed to come up with a health fitness topic. This should be sensitively done so as not to make the obese child view it as an insult. Parents should talk to their obese children openly, directly and without being judgmental or critical (Ball et al. 20). It is important for parents to be sensitive to their children’s feelings and needs. Becoming active is a key lifestyle change that an obese child should undertake. They should be given support and guidance by their parents on the best and comfortable physical activities to engage in. The efforts made by these children towards reducing their weight should constantly be praised (Arslanian & Suprasongsin 157). Celebrating any incremental changes and not rewarding the efforts with food is very important for the parents. Parents should further take an initiative of talking to these children about their feelings. This helps them to find means of dealing with their emotions that do not entail eating. By doing so, the child will be able to focus on the positive goals such as running the necessary number of rounds in a gym class as a way of losing the excess weight (Adiar &Gordon 644). Transitioning a child by parents from an obese condition to a state of a well balanced weight should not be taken to be as

Samara Aziz 20th century drama coursework Essay Example for Free

Samara Aziz 20th century drama coursework Essay We see how Catherine has an open relationship with her father figure by the way in which she talks and acts around him, but this could be what attracts Eddie to her. Catherine is a very nai ve person. She is a young minded and obviously unaware of her blossoming sexuality. As the play continues, we see Catherine demonstrating a certain closeness to Rodolpho. Now if we take a look at Rodolphos character, we see how he is very different to other men. We see how he likes to sing, dance and make clothes. All these in the 1950s were seen as very feminine but due to Catherines simple intellect she doesnt realise this. All she sees is how he has a very open mind and entertaining character. She is captivated by his charm. We will now look at a conversation between Eddie and Beatrice about Catherine and Rodolpho. Eddie She tell you anything? Beatrice Whats the matter with you? Hes a nice kid what do you want from him? Eddie Thats a nice kid? He gives me the heeby jeebies. Beatrice Ah, go on, youre just jealous. This conversation between Eddie and Beatrice is one of the first signs, which show how Eddie disapproves of Rodolpho. He also talks about him with little respect. But a question to consider, is does Eddie dislike Rodolpho because of the fondness which is growing between him and Catherine or because he is unsure of his own feelings for Rodolpho? Dramatic tension begins to arise between Eddie and Rodolpho as we progress through the play. Maybe because Rodolpho is enforcing Eddie to think about his own feminine side. This, however, could be frustrating Eddie, because of the fact that he is confused about his feelings. Beatrice also plays a part as she feels how her relationship with Eddie is rather dry. Eddie Why? What worries you got? Beatrice When am I gonna be a wife again? Eddie I aint been feeling too good. They bother me since they came. We see Beatrice asking Eddie when shes going to be wife again or in other words when their sexual relationship is going to bloom. This shows tension between the two characters as we see them both feeling very uncomfortable with each. I would stage right, while Beatrice is stood directly in front of him, but the two characters would avoid looking straight at each other. The narrator in this play also has the role of a character, which makes him different to other narrators. His role changes from narrator to the lawyer, Alfieri. As a character, Alfieri listens and gives advice to Eddie. He slips from being a narrator to a character. Here we see a conversation between Alfieri and Eddie. Alfieri But, Eddie, shes a woman now. Eddie Hes stealing her from me! Alfieri She wants to get married Eddie she cant marry you, can she? Here we see a heated conversation about Catherine and the fact that Eddie is unhappy about her marrying Rodolpho. Alfieri listens to Eddie but also tells him what he thinks. As a narrator, the story is told through flashbacks pointing out major elements of the play such as the beginning paragraph in Act 2. Alfieri On the twenty-third of that December a case of Scotch whisky slipped from a net while being unloaded The narrator uses precise language to make sure the audience understand. A very clear description is given. If you looked into the narrators character I would describe his as a kind of a symbol of fate as he is watching down on all the characters. If I were to stage the narrator, Id stage him visible, behind the set, on a bridge, looking down on all of the characters. This symbolises the view from the bridge. By using the thought of the bridge, Miller is applying imagery, as the view from the bridge is the narrators view from the bridge, or, societys view from the bridge. I think that the role of the narrator in A View from the Bridge is very effective in expressing the authors concerns as the narrator covers a variety of different aspects, both socially and moralistically. Miller has shown us that as well as telling the story, the narrator can also take over a number of other roles. I think this is a very good device, which Arthur Miller has used and succeeded in doing so. The symbolism and imagery is also variably used to portray certain images, which are used to help picture the scene, such as the bridge. I think Arthur Miller has put a great amount of thought into this play with which he has proved that he can produce to satisfy the audience. Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Arthur Miller section.

Evaluation of Advert :: essays research papers

Evaluation of Advert My advert uses a woman’s moisturiser and places it along side a man. This is challenging the representation of men because in a normal advert it would of featured a women because it it’s aimed at women.   Ã‚  Ã‚  Ã‚  Ã‚  I started by placing a blue and white gradient background. This is plain and minimalistic but at the same time adding some colour to the advert whereas plain white would have appeared bland. I used blue because it is a very cool colour and is linked with cold colours and ice. I am trying to put across that the product is cool and ‘Smooth’ so cool blues play an important part in the colour scheme. I then added a picture of the product. I placed this in the top right and is quite big. This is to get across the product so there is no confusion in what is being advertised. I surrounded this with a black stroke to make it stand out even more and seeing as the top of the background was nearly white, and having a white bottle the two were hard to tell apart.   Ã‚  Ã‚  Ã‚  Ã‚  I then placed the name of the product next to it in cool, stylish colours but at the same time they contrast the blue and white and stand out really well. I used and effect that is help created by the program I used that appears as the letters are 3d and are ‘gel’ like.   Ã‚  Ã‚  Ã‚  Ã‚  These were then complimented by a ‘And be’ which is the start of the slogan I chose to add. They are in big, Bold and black letters with a white outline to help it, again, stand out. This was placed in the centre of the advert so that they start to read the line and then it is followed through by the rest of the slogan.   Ã‚  Ã‚  Ã‚  Ã‚  The came the rest of the slogan which was ‘Smoooothe’ with too many O’s on purpose to stress the effect. These are in metallic green colours which are bold and vibrant. I stretched the first letter to kind of give the effect of the word zooming in at fast speed.   Ã‚  Ã‚  Ã‚  Ã‚  Then I added a male model in black and white in the bottom left, He has an open, revealing and seducing shirt to attract people.   Ã‚  Ã‚  Ã‚  Ã‚  I then added a bold blue and green border that uses the same gel like effect as the name of product.

Huck Finn and Social Justice

Huc   Chenxing Ouyang 3/20/2013 American Lit-Social Justice & Huck Finn â€Å"Persons attempting to find a motive in this narrative will be prosecuted; persons attempting to find a moral in it will be banished; persons attempting to find a plot in it will be shot. † This notice at the beginning is controversial; some people say that it is a warning that was written for readers at the time when slavery was a sensitive issue to talk about, while others interpret it as a satirical comment about the way literature is scrutinized to find means and morals in a book.But I believe what Mark Twain is trying to say is: â€Å"Don’t try to analyze the book, just read it for fun, no pressure! â€Å" In the book   The Adventures of Huckleberry Finn   by Mark Twain, the lifestyle   of the Southerners in the mid-1800s are depicted through the eyes of a 13 years old boy Huck Finn living along the Mississippi River. It is a book about the search for freedom. Main characters in the movie seek freedom from social and moral constraints. Throughout novel, Huck learns to follow his own morals and values over what society deemed to be acceptable in the 1800 s.He eventually achieved what he desires the most-freedom. In Twain’s opinion, it is the â€Å"closed mindsets about slavery of the society prohibited the development of personal morality and social justice. †   Ã‚   One of the most important issues presented in this book is slavery. The superiority of whites was one of the causes of slavery. At the time when Mark twain was grown up, White men were born with privilege and superiority whereas blacks were doomed to be slaves. In The Adventures of Huckleberry Finn, Papa says to Huck: â€Å"You're educated; too, they say; can read and write.You think you're better’n your father, now, don’t you, because he can’t? I’ll take it out of you†. When Papa finds out that Huck is being sent to school by Ms. Watson and edu cated, he is intimidated by the fact that his son, is being civilized and going to be a better person than he is. A sense of insecurity is developed and Papa immediately sees Huck as a threat to his inherited privileges. This insecurity symbolized the whites’ fear of losing dominance over black people.In Papa’s mind, Huck is his property; it is a bit strange for us to think that someone is actually â€Å"owned† by someone else, but at a time when slavery is tolerated publicly and has been practiced for hundreds of year, it is quite normal for people to dismiss the idea of individuality and personal freedom. The act of taking money away from Huck to buy drinks just because Huck is his â€Å"property† implicates the southern tradition of whites forcing slaves to work on cotton fields in order to make money.Also, Papa saves his pride by kidnapping Huck from Ms. Watson without considering Huck’s willingness of doing so symbolized the privilege of white s dominating blacks in the old times. Hypocrisy plays another major role in the book. Mark Twain presents the hypocrisy of Southern society through the feuds between the Shepredsons and Grangerford. Huck observes that â€Å"He hadn't seen no house out in the country before that had so much style† when he first comes to the family.The fancy house where the Grangerfolds live shows the notations of aristocracy, in this house â€Å"there are beautiful curtains on the windows, white with pictures painted of castles. † The curtains painted with castles give the family a sense of superiority over other villagers. These minor details make them think that they are above everyone else. Along with the false aristocracy the Grangerfords also possess a false knowledge of academics. When Buck is asked to spell Huck’s name, the boy spells â€Å"GeorgeJaxon† instead of â€Å"Jackson†, he misspells it.Buck mentions earlier that he went to school but he is not as ed ucated as he though he is. It is pretentious for the family to consider themselves as highly educated upper classmen when their son can’t spell correctly. Besides being pretentious and falsely aristocratic, the Grangerfords also are very religious. On Sunday both families attend church. When Huck goes in with the family he notices that in both the feuding families, â€Å"the men take their guns along† to church and talk about how the sermon was â€Å"all about brotherly love† after church.They slaughter each other brutally for the rest of the day yet they think they are good and God loving. Morality is another important theme in the book, Twain wrote Huck’s character to illustrate the changing values of morality and ethics in society. Huck is a round character, he starts out an innocent child who expects nothing from life but freedom, then gradually grows up and learns to follow his own morals and values over what societies deemed to be acceptable. For ex ample, in Charpter 31, Huck says: â€Å"All right then, I’ll go to hell! He decides to save Jim out of slavery against all odds. Although Huck was tempted to write a letter to Ms. Watson, informing her of Jim’s location, he follows his own moral value and decides to save Jim. This act shows that Huck has developed the maturity to accept consequences such as going to hell for his willingness to save Jim in order to follow his own value and satisfy his own moral standard. Early in the novel, Huck feels guilty of aiding a runaway slave escape from the good Christian women, but his racial discrimination against Jim lessens as the novel progresses.Their relationship reflects the conflict between the racist environment that Huck grows up in and their needs for each other. Eventually the conflict resolves itself when Huck realized that â€Å"Just because you’re taught that something’s right and everyone believes it’s right, it don’t make it right †. This quote shows that racism has been infused into Huck’s life and Jim’s words show that even though he is uneducated like other slaves, he has the ability to overlook Huck’s racism. Twain brings out these ideas and thoughts with the force of a child’s moral compass elegantly.President Barack Obama said in his inaugural speech: â€Å"we have always understood that when times change, so must we; that fidelity to our founding principles requires new responses to new challenges; that preserving our individual freedoms ultimately requires collective action. † He points out the importance of finding our own moral and ethic principles so that we are capable of facing new challenges the society presents to us. In the Adventures of Huckleberry Berry Finn, Mark Twain points out the the same thing.Huck is in moral conflict with the values and moralities of the society in which he lives. He is deeply confused by what the society needs him to do and w hat he wants to do as an individual. Huck eventually makes a moral choice based on his own valuation of Jim's friendship with him, a moral choice leads that leads an direct opposition to the thins he used to be taught. What President Obama and Mark Twain are both proposing is that it is our unsatisfaction of own conditions drives us to question the received values of society, in which way, we get on the road of seeking our own values.We experience emotions that we never experienced before by fitting on other people's shoes, thus we learn how to sympathize. A new ways of rationalizing and moralizing is developed. Mark Twain used â€Å"n-word† in his book to satirize that South for it long history of slavery and to make people realize how harsh African Americans were treated back in the days. By providing an accurate glimpse in to our horrible past, it makes us retrospect and think about the meaning of fairness and equality. Mark Twain proposes in his Lecture Notes that â€Å" a sound heart is a surer guide than an ill-trained conscience†.He wants us to know how important it is for us to keep seeking and improving their understanding of fairness and justice. Like the way he describes the novel â€Å" a book of mine where a sound heart and a deformed conscience come into collision and conscience suffers defeat† which is consistent with Obama's speech on freedom. â€Å"We hold these truths to be self-evident, that all men are created equal; that they are endowed by their Creator with certain unalienable rights; that among these are life, liberty, and the pursuit of happiness. Speaking in general, Mark Twain identifies the problem of society, and makes us think deeply about things such as individual freedom, personal value and moral principles. President Obama reinforces them, he advocates the importance of certain notation of fairness and equalities so that minorities won't be oppressed because of majority’s decisions. Throughout the no vel, society’s voice is heard through the voice of 13 years old boy Huck. The racist and hateful contempt that existed at the time is at many times present.It is vital for us to recognize that Twain disputes these ideas throughout the novel. Twain brings out into the open of the unfairness of the society and makes the readers to challenge the belief of social norms. By using satire, irony and sarcasm, Twain points out the stupidity of slavery and illustrates society’s viewpoints of morality in contracts with Huck’s own way of identify morality through his adventures with Jim. These social justice issues about slavery, poverty, hypocrisy and morality are real and as a matter of fact, we are experiencing it every day in different degrees.Use the war in Iraq as an example of a religious hypocrisy, while President Bush is trying to convince the Arab world that his war is about liberation, most Arabs see it for what is really is; it is a grab of economic and natural resources, an attempt to avenge Bush’s father’s honor by executing Saddam and a declaration of US’s world dominating power. The Adventures of Huckleberry Finn presents the issues on social justices in a humors way, it is exciting to read as well as engaging people into deep thinking.